This course addresses issues of reading experiences in visual and sensory terms and using that understanding to challenge design problems. This is a prequel to Typography 1 focusing on subcutaneous typographic issues that precede Roman text arrangement. Our goal is to understand that the design of language begins from the communication or idea to be communicated rather than the concrete text as a starting point. In this course, we will examine language though a designer’s lens that makes ideas visible. When successful, visible forms connect form and content simultaneously, turning ideas into solid forms.